Midori Ippai Project
Midori Ippai Hokuriku
- Promotion of the Midori Ippai Project
NTT West sees harmony with the natural environment as an important responsibility of mankind. For this reason, we have been promoting the "Midori Ippai Project" as a measure to protect the rich global environment through environmental and biodiversity conservation activities by every employee.
Participation in coastal cleanup activities as one of the volunteer leader companies
NTT West Hokuriku Group supports the "Clean Beach Ishikawa" beach protection movement to maintain the beautiful coastline of Ishikawa Prefecture, and has been taking part in this activity as part of the "Midori Ippai Project" since 2006.
On May 28, 2017 (Sunday), a total of 220 employees, family members and retired employees of NTT West Hokuriku Group took part in the cleanup activity along the 1km coastline at the Senkoji area (Ishikawa Prefecture, Kanazawa City) together with other local companies and volunteer residents.
Weather conditions were unfavorable as it started to rain the day before the event. Nonetheless, many people gathered the next morning at the activity venue. The sky started to clear up slightly when cleaning began at 7a.m., and the weather turned slightly hot into a fine day for the cleanup. Children participants picked up trash while enjoying ripples that lapped onto the shore every now and then. Meanwhile, adult participants divide themselves to engage in the different types of heavy lifting work such as loading bulky trash onto the truck.
Hokuriku Group was one of the volunteer leaders for this event, and showed concern to as well as encouraged our employees, their family members and also all other participants during the cleanup activity. Much patience was needed to pick up garbage that was washed ashore and buried in the sand, but we realized the significance of our effort when we took a look at the clean beach at the end of the activity and found out that the view of the sky and the sea was much broader than before.
NTT West will continue to engage actively in environmental conservation activities such as the current "satoumi" cleanup activity by Hokuriku Group to maintain our beautiful nature.
Voices of Our Staff
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NTT Business Associe West Co., Ltd. Marking the 24th year of the activity in 2018, "Clean Beach Ishikawa" is one of the few well-established environmental volunteer activities in Japan. It was launched in response to the call for a "coastline protection activity to protect the 583km coastline of Ishikawa Prefecture" by the local FM Ishikawa, and is held together with Ishikawa Prefecture and the cities and towns in the prefecture, relevant organizations, groups and companies. At the cleanup activity this year, an approximately 9km coastline stretch in Kanazawa City was divided into five zones, and cleaning of the beach together with members of local companies and volunteer residents started at 7a.m. The participants worked together to engage in heavy lifting work such as removing bulky trash and moving it onto the truck. Meanwhile, much patience was needed to carefully pick up every piece of garbage that was washed ashore and buried in the sand. The cleaning activity was completed in no time with the volunteers paying attention to each other's safety and exchanging words of encouragement, while children participants who were covered in sand delightfully showed the shells they found during their cleaning work to the adults. After the cleanup, which lasted for about an hour, the beautiful beach of Ishikawa was clean again with only footprints of the volunteers left in the sand. Many items can be found on the beach, some of which are beautiful, while others are intriguing, dangerous or unidentifiable. Most of these are garbage generated from our daily lives. I realized that it is also important to bear in mind to prevent littering and minimize the amount of trash we generate in our day-to-day life in order to hand down a rich "satoumi" to the next generation. |
